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Buy Online Banner Advertising
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Buy Online Banner Advertising
A banner ad, also known as a display ad, is similar to a digital billboard in that it uses imagery (hence the term "banner") to attract attention with the goal of driving traffic to the advertiser's site.
A great banner ad grabs the reader's attention and invites them to learn more about what's being advertised. They're bright, welcoming, and don't have much text, instead using images or multimedia to convey a message. Check out this banner ad as an example:
Now let's look at it from the other side of the coin. Let's say you're an advertiser. You want to increase more visibility for your brand, so you want your ads to show up on high-trafficked websites that your target buyers visit. You pay the display network directly (rather than the publishing outlet) for ad placements, and you get to choose the types of websites your banner ads will display on. If effective, you get low costs per click, and this turns into real ROI for your business.
Banner ads fall into the category of digital advertising, one of the most lucrative ways to generate revenue. In fact, in 2019's first quarter, revenue from digital ads reached a landmark high of over $28.4 billion.
Because it's an auction-style system, the cost of a banner ads campaign will vary according to the display network you choose, the ad's size, how competitive your vertical is, the popularity and the nature of the website placements you earn, and more. However, according to WordStream, the cost per click for a banner ad on the Google Display Network averages around $0.58.
With this in mind, the better your bid, the easier it will be to meet your advertising goals. In many cases, the display network will help you optimize your budget and timeframe to get the most out of your ads.
Now that you have an idea of average banner ad price tags, you can imagine that ad placement and banner size have a big impact on how often your ads are seen and clicked on. Let's take a closer look at these two variables below:
While advertisers get a lot of latitude on which sites they appear on, they may not have a lot of control over where they appear on that site. On-page ad placement is in the hands of the publishing outlet. However, they do have a financial incentive to place ads in high-value locations. Remember, they get a "commission" from the display network. With that banner ads perform best when they're:
Let's say you have all the tools for creating your banner ad in place. While the actual execution of the design is up to you, it's important to incorporate these elements in your ad to make sure it's effective, and not just something that crowds up a webpage.
Some banner ads don't even have text or images at all, just a logo and a CTA. Though your ad doesn't need to be that minimalist, it doesn't need to have as much information as you may think. If your ad has more than one short sentence, it may be too much.
With the logo, an engaging call to action, and a simple design, all five points of an incredible banner ad are covered, and it's effective. For students browsing Amazon or professionals building their home office, this ad would be an excellent cater to them.
Providing all the specs of a car on a banner ad isn't possible without the ad looking too busy. Chevy chose to play with text in order to keep the information there without being overwhelming. Moreover, they chose essential information and wording to make sure the impact would be as great as it can be.
Best Buy does this exceptionally well in this banner ad. They likely knew that one barrier to buying a phone online from Best Buy is needing to activate it in store. In this ad, they assure their audience that this isn't necessary, making the implication that "Buying from us will be convenient, so shop without worry." This is particularly timely when people may be actively avoiding hectic holiday shopping.
You've probably interacted with a ton of banner ads with minimal knowledge of them. The truth
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